Social Shopping
Why does online shopping have to be a task you do alone? Well it doesn't, in fact, you can take 100's of friends and like minded people with you, just perfect to ask if something matches your car, or handbag! and with 100's of people to ask, you are bound to get a more accurate reply! KangaReview is a place where you can ask questions, discuss products, read reviews by others from all over the internet.

Search Engine and Filtered Results
Our review search engine not only searches our reviews, but also reviews on other websites. This gives you all the reviews on an item in one place. There are many sites with 1000's of reviews, but you either have to read them all, or only ever read the first handful. Even those marked as the most useful are usually the older ones or were the top ones just getting more weight added. KangaReview uses a filtering system to show reviews how you want to see them. If you want to read them all or only the ones written by people from the same area as you, then filter by your post/zip code. You might only want to read reviews by people in your age range,so you can filter by age. One of the unique options of KangaReview is to filter by social groups, for example see reviews by people who are "Builders" or "Dog lovers".

Transparent and Unbiased
There is a fine line between making enough income to run a site like this, and staying fully independent. many people make assumptions, which can make the information on a site seem less accurate. We have looked long and hard at this issue, and decided on a few key points. No one can pay to have a rating increased, removed or altered in any way. Any reviews by our own team, will be fully independent of any advertising revenue we receive from a company. We will be just as transparent to them as we will be to you the users. If a product or service is awful, I guess they won't want to advertise with us. Commercially, it makes better sense for us to pursue their competitors anyway.

Where a site is free of charge the site does need to make income, we do this by use of affiliation links, we put them in prominent positions and encourage you to make your final purchases via our links. To maintain our unbiased credentials, we will always provide links where we are unable to get affiliation deals and this will not bias in anyway reviews, or product positioning on the site.

The only time a product or service will gain promotion that is biased, is when it is being done as an advertisement, or promotion. This will be very clearly displayed either in a different format, not displayed in a list with other reviews, or clearly marked as an advertisement.

Recommendations
The recommendations engine is a work in progress. We had a lot of feedback about others sites 'recommended items' and we have looked into why its not been as effective as it could. Most sites use the content of a basket to find synergy between items. two examples for you would be;

I buy a toolkit for my car and a barbie doll for my niece, from that day forward I get offered barbie doll accessories, and also anyone buying the same car kit, gets offered the "barbie on Ice" doll.

The next example, I buy the iiyama best buy monitor, and a standard cable for it. I find the cable is a bad fit, its not bendy enough to get round the back of this particular monitor, it was a couple of quid, so I don't send it back. Anyone that now buys the monitor, is told the perfect match is this cable, which is clearly not the case.

We are different as we only match from reviews as opposed to purchase history, we know if it is a good match, we know if you liked the item. Chances are you didn't review the barbie doll for your niece, as you weren't the one that played with it the difference is plain to see. Last but not least we are providing three levels of confidence with every recommendation. Confident, Not Bad and Educated Guess. This Allows you to decide if it is worth reading, or taking a look at. We are aiming to give you extra information, to make your shopping experience more effective.